Top 5 Restaurant Trends To Watch This 2019
Trends to watch this 2019 include veganism, the growing popularity of delivery services, artificial intelligence, reducing waste and increasing transparency.
1.Food Delivery On The Rise
Restaurants and fast-food chains are expanding their reach and offering customers convenience by using delivery sites like Deliveroo, Just Eat and Uber Eats. According to Morning Advertiser, the “out of home food delivery market in the UK could grow to £5bn in 2019”. In a time where more and more consumers, for example, choose to stream media and have the option to work from home in a cozy environment; it’s therefore no surprise consumers will continue to order food to their home.
2. Going Vegan For Good
For the growing number of conscientious consumers, “Veganuary “ doesn’t just last for a month but continues into the rest of the year and beyond. The motivation behind choosing plant-based food as an alternative to meat, is due to the fact it is healthier and helps the planet by cutting individual carbon emissions. To put it into perspective, according to Forbes, “56 billion animals slaughtered every year for meat consumption”, so going vegan is fast-becoming a top lifestyle choice. Restaurants are proactively riding the vegan wave and offering more options on their menus, such as Zizzi’s “Skinny Primavera” pizza and Nando’s “Veggie Pitta”.
3.Reduce Waste, Save The Planet
Greenpeace stated, in the report Plastic Debris in the World's Oceans, that “at least 267 different animal species are known to have suffered from entanglement and ingestion of plastic debris.” This is a troubling matter that can only be alleviated if both individuals and restaurants take proactive steps to reduce their plastic use. In the UK, “plastic straws, stirrers and plastic cotton-buds” could be banned later in 2019 or in 2020. To take it further, food waste apps, such as Karma – The Surplus Food App, are providing a platform where restaurants can sell food to customers, so that it doesn’t end up in the bin.
4. More Transparency, More Happy Customers
Consumers are curious and concerned about what is in the food they eat and where it’s from. Restaurants can meet this growing need for transparency by clearly stating ingredients, allergies and if it is “organic” or “free range”. Locally sourced food, such as from local farms, proves to be a winner with consumers. According to Nisbets.co.uk, “over half, (55%) of chefs proudly promoting produce from Britain on their menus” and it will continue to be long standing trend this year.
5. Technologically Advanced Restaurants
There is no doubt that as more restaurants adapt to different types of technologies, the more they can provide their tech-savvy customers with a better service and experience. For example, augmented reality in restaurants will enable customers to use their phone to see a digital 360-degree version of menu items. This will offer customers clarity and better communication with their server. Table kiosks will easily allow customers to order and make payments directly from their table by using a touch screen.
Artificial intelligence will play a powerful part in improving customer experience. For example, when a customer asks a chat bot for a specific order, this can make the process easier, faster and save time for staff. At the same time, it will be imperative to be aware of the risks when making payments, such as the threat of hacks and unsecure Wi-Fi. Despite the risk, according to G2Crowd.com, “95% of restaurateurs think technology improves restaurant’s efficiency”.
As these trends continue to develop across the year, it will be essential for restaurants to adapt to such trends in a creative and effective way that keeps them competitive in the market.
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